• think
  • act
  • share

drive the future
of digital interactions

June 19th 2018
8.30am - 6.30pm

Cité de la mode
et du design,

Paris, France

Home (EN)


How would you like to
predict the future of
your digital interactions?

The Conversion Summit, drive the future of digital interactions: because, at AB Tasty, we believe that conversion rates and performance can only improve if we better understand and shape how we interact with digital technology - and crucially, if we harness the potential of automation to bring customer experience teams to greater creative heights. Be one of 600 participants to attend this one-day event dedicated to all things CRO.

Don't miss the first release of a commissioned study conducted by Forrester Consulting on behalf of AB Tasty. The topic? CRO organization and methodologies in the U.S., France and the U.K. A must-see panel discussion with AB Tasty's co-founders.


We hope to see you Tuesday, June 19th starting from 8:30am at the Cité de la Mode et du Design.

Meet the speakers

Register Now!

Book your ticket now! Don't wait, places are limited. Enjoy our earlybird rate until May 25th.

What you will learn:

Join us at Conversion Summit to learn everything there is to know about conversion and user experience: personalization, AI, machine learning, optimization, consumer psychology...all subjects focused on our two main themes:

— The future of digital interactions between brands and consumers: understand the needs of the consumers of tomorrow

— Man vs. machine: finding the right balance between people and AI in order to ensure technology enhances human performance.










Fleur Pellerin

Fleur Pellerin

Managing Partner
Korelya Capital
Read Bio
Mounir Mahjoubi

Mounir Mahjoubi

Secretary of State for Digital Affairs
Read Bio
Bart Schutz

Bart Schutz

Chief Psychology Officer
Online Dialogue
Read Bio
Chris Goward

Chris Goward

Founder & CEO
Wider Funnel
Read Bio
Bobbi Newton

Bobbi Newton

Global Luxury Lead
Google Cloud
Read Bio
Pascal Lannoo

Pascal Lannoo

Digital Customer Experience Director
Read Bio
Olivier Petit

Thierry Petit

Co-Founder and CEO
Read Bio

Kirsty Lynagh

Chief People Officer
Read Bio
Olivier Guilhot

Olivier Guilhot

Global Digital and Experiential Marketing Director
Read Bio

Karl Gilis

UX Comedian & the G in AG Consult
Read Bio
Alex Caizergues

Alexandre Caizergues

4x Kitesurfing speed world champion
Read Bio
Alix de Sagazan

Alix de Sagazan

Cofounder AB Tasty
Read Bio
Olivier Jeannel

Olivier Jeannel

Read Bio
Rémi Aubert

Rémi Aubert

AB Tasty
Read Bio
Sarah Johnson

Sarah Johnson

Conversion Rate Optimization
Read Bio
Manuel da Costa

Manuel da Costa

Effective Experiments
Read Bio


Think *
8.30am Public Opening
9.15am Introduction (fr*)
Fleur Pellerin, Founder & CEO Korelya Capital
Mounir Mahjoubi, Secretary of State for Digital →
9.30am Forrester Panel (fr*)
A panel discussion regarding the commissioned study conducted by Forrester Consulting on behalf of AB Tasty →
Cécile Sallé de Chou, Head of Key Account Management at AB Tasty
Olivier Guilhot, Global Digital and Experiential Marketing Director at Sodexo Benefits
Pascal Lannoo, Digital Customerr Experience at Oui.Sncf
10.00am Keynote (en*)
Why you fail at digital marketing? And what to do about it →
Karl Gilis, UX Comedian
10.30am Panel (fr*)
Will data protection make businesses more ethical? →
11.00am coffee break & networking
11.45am Fireside chat (fr*)
Optimization: the only way forward →
Alexandre Caizergues, 4x Kitesurfing speed world champion
Rémi Aubert, CEO and co-founder AB Tasty
12.30pm lunch break
2.00pm Keynote (en*)
Marshmellows and the Psychology Behind Customer Experience →
Bart Schutz, Chief Psychology Officer, Online Dialogue.
2.30pm Forrester Panel (en*)
A panel discussion regarding the commissioned study conducted by Forrester Consulting on behalf of AB Tasty →
Laura Linck de Romero, Senior US Business Developer at AB Tasty
Sarah Johnson, Conversion Rate Optimization at Assurant
Manuel Da Costa, Founder of Effective Experiments and CRO world online community
3.00pm Keynote (en*)
Humanity is our ultimate competitive advantage→
Kirsty Lynagh, Chief People Officer, NUCLEUS
3.30pm coffee break
4.30pm Panel (fr*)
To build the future of CRO, must we collect more data? →
With the participation of Google Cloud, Benoit Lelong, CTO at AB Tasty & Hubert Wassner, Chief Data Scientist at AB Tasty
5.00pm Keynote (en*)
Best Practices: How to create a Conversion Funnel for your Specific Audience →
Olivier Jeannel, CEO at RogerVoice
5.30pm Keynote (en*)
Chris Goward, Founder & CEO of WiderFunnel
6.00pm End of the event
en* = English ; fr* = French.
Simultaneous translation will be provided for all panels in English (translation from English to French). Afternoon presentations in French will also be translated into English.
Conversion Summit - Track Think


Keynotes, fireside chats, and roundtables to dig into the issues surrounding the future of performance and user experience.

Conversion Summit - Track Act


[More info coming soon]

Workshops full of expert advice to help you continue to increase performance, and improve your current and future user experience.

Conversion Summit - Track Share

[More info coming soon]

Client testimonials, because sharing professional experiences is crucial.

Who will you meet?

Meet leading conversion rate optimization specialists.

Top managers, C-Level
Marketing, E-commerce, Sales
Project Managers

Digital, Innovation, Traffic, Data Scientists, UX, Designers

They will attend


Address Les Docks
Cité de la Mode et du Design
34, quai d’Austerlitz - 75013
Wheelchair accessible Elevator
36 quai d’Austerlitz, 75013 Paris (beside the IFM)
Access ramp
32 quai d’Austerlitz, 75013 Paris
Métro Gare d'Austerlitz (5 minutes by foot)
Quai de la Gare (5 minutes by foot)
Gare de Lyon exit rue de Bercy (10 minutes by foot)
RER Gare de Lyon (10 minutes by foot)
exit rue de Bercy

Gare d'Austerlitz (5 minutes by foot)
exit quai d'Austerlitz
Bus 24, 57, 61, 63, 89, 91
Parking Parking Cité de la Mode - Austerlitz
(29 quai d'Austerlitz 75013 - Paris)

About AB Tasty

Founded in 2011 by Alix de Sagazan and Rémi Aubert, this dynamic start-up offers innovative conversion rate optimization solutions - following a data-driven approach - and has the fastest growth in all of “Silicon Sentier” (France’s version of Silicon Valley.) In just a few years, AB Tasty has risen as leader in the conversion optimization market, gaining the trust of more than 600 enterprise clients and 15 billion users tested thanks to its high-quality service and unparalleled professionalism.

Additionally, the company was recently selected as one of the most innovative start-ups in the ecosystem by La French Tech. This rapidly growing company, who doubled in size in the last year alone, has raised $17 million in Series B funding to extend its leadership position in conversion rate optimization, expand its R&D team and accelerate its commercial development in the U.S.